In spite of the recession period in other sectors, the Marathi film industry stood firm with good business during the year 2009. Even the fear of swine flu did not deter the enthusiastic audience from watching the films in theatres in places like Pune and surroundings which generally attract a good crowd for Marathi films. In fact, the strike observed by producers and distributors of Hindi films, indirectly helped a Marathi film like ‘Mee Shivajiraje Bhosale Boltoy’, which was released around that period. The multiplex owners in Maharashtra welcomed this film, which made a good business for them too.